Creative Industries

When I opened the Heart of the Hammer it was to provide a space for the people involved in community-building in the neihgoburhood to meet casually, to get projects started and off the ground, to be comfortable and welcome and the enjoy some of the finer foods and beverage available to us.

I had no money and thought that I didn’t need any. (long explanation about THAT deleted) In the end I borrowed about 30K in start-up funding alone. If I had tried to borrow the money outright, people would have said “show me a business plan”. If I had shown them a business plan, it would have demonstrated that there was insufficient density/volume/revenue to support a cafe in our neighbourhood. It would not have been a wise investment. And yet, it was our neighbourhood that needed it.

As it happened I borrowed the money in incremental amounts as it was needed over the first six months, and it was invested not by people looking for financial gain, but by people who saw what was happening and believed in the necessity and the benefit of it. After a year and a half we have begun to pay back the loans and now find that there is a sustainable model emerging with new unforeseen benefits.

A lady from India went abroad to study and work and then returned to her village with the desire to preserve and share her cultural heritage. The area had no money and no industry, nothing but talent and skill and a rich community culture. So she asked some of the people to make paper and they made it from whatever grows there. She asked the story keepers to tell the stories and asked others to write the stories and they did so in wonderfully beautiful calligraphy. (I am envisioning reed pens and home-made ink.) She asked other people to illustrate the stories and they did with vibrant colours made from local resources.

As you can imagine, this took a long time. When the first book was only half finished, a publisher (Canadian?) was known to be in the big city and the woman knew that she could not pass up this opportunity. She took the half-finished prototype to a meeting with the publisher and asked if they would publish it? The publisher was so captivated with the work that she said she would take ten thousand copies (10,000!). The woman was thrilled but embarrassed to admit that she didn’t have the money for the printer and so must ask if she could have an advance. The publisher said, “You misunderstand me. I don’t want to print the book, I want ten thousand hand made books, hand illustrated and hand written.” And instead of royalties from books printed in the big city, the village became employed at using their talents and skills to share their stories with the world. They have made many books since that first one in the same way. (This is a true -as I remember it- story and the books are real. I forget the details.)

I believe that we are in the same position here in Hamilton; we need to leverage our art/talent/skill and merge it with our vision/energy/passion to share it with the world and see what new industries emerge. It needs to come from the ground up and if we build it, the benefits will come and the investments will follow.

We need to transform our creative art into creative industries. As they say at The Print Studio: Art is the New Steel.


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